Colors!... I remember when we were kids we used to mistake green with blue. The perception of the hues varies with age and state of mind. Pablo Picasso said once: 'Colors, like features, follow the changes of the emotions'.
Many studies prooved that color matters, since it represents 85 percent of the reason people decide to buy. In our debut collection, we chose various colors and fabrics, maybe because we're Moroccan, and in Morocco we like colors (just like Indians)! Maybe it's not the case in the rest of the world, and it's quite understandable, because of the weather, culture and society; that's what I read recently in an article in fashionmag.com
Did you know that we both women and men share the same favourite color? and it is: Blue? That's why we couldn't stop ourselves from putting some blue in the collection, more specifically in a siren skirt, the main inspiration for this piece was 'Chaouen', an astonishing city in the north of Morocco.
Another color that fascinates us a lot is Red, the Valentino one. Although it's a tough shade, we took the risk and made an entire gown with it, from the fabric to the embellishments, we found ourselves with a Red blast.
Furthermore, White too, is hard to pull out, because it's a tone that's mostly booked for brides. But it is also the color of the future, according the Cosbo trend. We added some embroidery details to the white look, inspired by the columns of Moroccan mosques, and here is the pattern we used on the bottom of the wide pants' legs.
Don't forget to check out our Instagram account for more close-up shots. Stay tuned for more!